Branded videos are a way to showcase your company, its works and its values to your audience, but who says they have to revolve around talking heads? When you think of a branded video, the first thing that comes to mind is likely the ‘talking-head’ style video. You know, the sit-down interview with an executive decked out in a neatly-pressed collared shirt, with a tie in a pleasant shade that doesn’t clash with the company’s brand colours…

Apart from just looking aesthetically pleasing, have you thought about how the typeface affects the messaging you are giving your audience? Whether it’s an ad that we see on our devices, titles of books, or the look of movie posters, we are constantly exposed to various pieces of text in different shapes and sizes — it is all around us. We see the words, but do we ever think about the…

Music sets the tone (pun intended) of your video and creates an immersive and memorable viewing experience for your audience. Can you imagine watching Titanic without its iconic soundtrack playing in the background, pulling on your heartstrings? Probably not. While Hollywood had its start in silent films (think Charlie Chaplin), the modern consumer would find it awkward and perhaps even uncomfortable to watch anything without music and sound effects.

Instagram Stories is a wide-reaching social media function that’s also an effective marketing tool. If you’ve been active online recently, you would have noticed that almost all major social media platforms from Twitter to LinkedIn now have the same feature — their own equivalent of Instagram’s Stories. And while such a feature didn’t actually originate from Instagram, they definitely were the ones who made…

Animated films, series and commercials have continuously captured the hearts of audiences of all ages and demographics. Let’s take a look at how and why animation is so alluring. We’ve talked about the power of visual content before, and how it can add value to your content marketing. But this time, let’s take a deep dive and explore just how versatile animation can be, and take a look at the different ways brands have harnessed its potential.

Content creation, image curation, video production, data visualisation… these were all once human-only activities. But what if we told you that there is now a world full of AI and algorithms that can do all these things and more? In the 21st century, efficiency is the name of the game. Which is why more and more businesses are now discovering the power of artificial intelligence content tools. In fact, according to a NewVantage survey, 77.8% of businesses surveyed have adopted AI capabilities in their business processes, compared to 65.8%…

With the ongoing pandemic, webinars and virtual events are the way to go to stay connected with customers. Virtual events have increased by 1,000% since the COVID-19 pandemic began, and they will not fade away anytime soon. But as more and more people host webinars, how do you create a virtual experience for your audience that will set your brand apart from the crowd? And what is an…

Want to get your content to the top of your audience’s social media feeds? Don’t underestimate the unassuming hashtag — the SEO keywords of social media. Are hashtags still relevant?

Short and sweet, or long and detailed? We explore what each format brings to the table, and which works best for you. When it comes to content marketing, the vast number of ways to present your content can be overwhelming. And one question that constantly arises: is short form or long form content better? So let’s pit the two against each other, and find out which one comes out on top. Long form content: an overview