The Untapped Market: An introduction to podcast advertising

Advertising on podcasts is a new space for advertisers — here’s what you need to know.

A new approach to advertising

Types of podcast advertising

Dynamic insertion

Baked-in

Where in a podcast are these ads placed?

Which platforms can ads be placed on?

Spotify

Podbean

Pandora

National Public Radio (NPR) Podcasts

Best Practices

Know your target audience

Determine your budget

Track your investment

What’s better than advertising on a podcast? Making one yourself! If you want to know more, contact our podcast guru and editorial content director David Austin at david@click2view.asia now.

Dedicated to crafting award-winning brand content in Singapore, Click2View specialises in video, editorial, strategy and digital marketing services.